![](https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=500&q=80&fit=crop&auto=format 500w, https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=800&q=80&fit=crop&auto=format 800w, https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=1100&q=80&fit=crop&auto=format 1100w, https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=1500&q=80&fit=crop&auto=format 1500w, https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=2000&q=80&fit=crop&auto=format 2000w, https://cdn.sanity.io/images/5azy6oei/production/309a18bbdabe609f9fe71d810e1d350005a4304e-5616x3744.jpg?w=2500&q=80&fit=crop&auto=format 2500w)
© OMA
Samsung Experience Store at Vivocity
Mobile devices have transformed social activities: while socializing once largely consisted of serendipitous encounters in civic spaces, social activities today mostly take place on virtual platforms defined by personalized parameters. What were once unexpected encounters are now calculated social experiences which occur in no specific physical location or hour.
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2013