© OMA
Beijing Central Business District
OMA's CBD Core proposal evolved from the observation that the tower has made the Central Business District into a structure that is identical everywhere. At the same time, however, global economic pressure and extraordinary advances in information technology have dramatically changed the nature of office work. The increasing ubiquity and mobility of information technology paradoxically stresses the importance of face-to-face human interaction so that, at the dawn of the 21st century, business is communication.