Tencent Broadband City

Tencent was founded in 1998 and is currently one of the world’s largest internet companies. In anticipation of future growth, Tencent decided to develop a new campus for its 80,000 employees, a quarter of whom will live on site. According to the competition brief, the new campus will have a GFA of 2.5 million square-meter, and form an independent Tencent City in Shenzhen’s Qianhai District. In the design competition, OMA was confronted with several questions: How to create a masterplan to showcase the identity of Tencent while allowing ultimate flexibility over time? How to create a masterplan for a company, which is changing its own structure at a speed faster than that of designing a master plan? How to make the innovation industry in China accessible to a greater public?