![](https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=500&q=80&fit=crop&auto=format 500w, https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=800&q=80&fit=crop&auto=format 800w, https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=1100&q=80&fit=crop&auto=format 1100w, https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=1500&q=80&fit=crop&auto=format 1500w, https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=2000&q=80&fit=crop&auto=format 2000w, https://cdn.sanity.io/images/5azy6oei/production/5b17291ed604a01093a14616d5b20de8793ef70c-5963x3427.jpg?w=2500&q=80&fit=crop&auto=format 2500w)
Tencent Broadband City
Tencent was founded in 1998 and is currently one of the world’s largest internet companies. In anticipation of future growth, Tencent decided to develop a new campus for its 80,000 employees, a quarter of whom will live on site. According to the competition brief, the new campus will have a GFA of 2.5 million square-meter, and form an independent Tencent City in Shenzhen’s Qianhai District. In the design competition, OMA was confronted with several questions: How to create a masterplan to showcase the identity of Tencent while allowing ultimate flexibility over time? How to create a masterplan for a company, which is changing its own structure at a speed faster than that of designing a master plan? How to make the innovation industry in China accessible to a greater public?
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