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Prada Sponge
The projects for the Italian fashion company Prada span from research on shopping and new concepts for Prada as a brand to the creation of three big stores in the United States. But beyond restructuring the physical reality of the brand, Prada’s virtual presence is simultaneously defined through extensive in-store technology projects and the creation of a website. The combination of these aspects generates an integrated service structure that enables Prada to provide a new sense of exclusivity, but also to reinforce the diverse and intriguing aura of the brand.
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