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Prada Epicenter New York
New York’s Prada Epicenter – an exclusive boutique, a public space, a gallery, a performance space, a laboratory – is part of OMA / AMO's ongoing research into shopping, arguably the last remaining form of public activity, and a strategy to counteract and destabilize any received notion of what Prada is, does, or will become.
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![](https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=500&h=375&q=80&fit=crop&auto=format 500w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=800&h=600&q=80&fit=crop&auto=format 800w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=1100&h=825&q=80&fit=crop&auto=format 1100w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=1500&h=1125&q=80&fit=crop&auto=format 1500w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=2000&h=1500&q=80&fit=crop&auto=format 2000w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?rect=0,17,504,378&w=2500&h=1875&q=80&fit=crop&auto=format 2500w)
![](https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=500&q=80&fit=crop&auto=format 500w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=800&q=80&fit=crop&auto=format 800w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=1100&q=80&fit=crop&auto=format 1100w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=1500&q=80&fit=crop&auto=format 1500w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=2000&q=80&fit=crop&auto=format 2000w, https://cdn.sanity.io/images/5azy6oei/production/65ce1d90999de2ce82861418b20a1f1bc99c6e1c-504x413.jpg?w=2500&q=80&fit=crop&auto=format 2500w)
2018
2001