![](https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=500&q=80&fit=crop&auto=format 500w, https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=800&q=80&fit=crop&auto=format 800w, https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=1100&q=80&fit=crop&auto=format 1100w, https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=1500&q=80&fit=crop&auto=format 1500w, https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=2000&q=80&fit=crop&auto=format 2000w, https://cdn.sanity.io/images/5azy6oei/production/cf25275e9143ed6ca1ab82716da2cf6b6a4dd087-2000x1333.jpg?w=2500&q=80&fit=crop&auto=format 2500w)
Prada in Store Technology
The projects for the Italian fashion company Prada span from research on shopping and new concepts for Prada as a brand to the creation of three big stores in the United states. But beyond restructuring the built reality of the brand, Prada's virtual presence is simultaneously defined through extensive in-store technology projects and the creation of a website.