FW2018 - SS2019 Prada Shows

For the Prada Fall/Winter 2018 Men’s and Women’s fashion show, AMO converted the depositories of Viale Ortles, Milan, into an oneiric and surreal archive, where the multifaceted essence of Prada comes to life, turning the warehouse into a venue that both speaks of Prada’s accumulated identities and its place within the contemporary. For the 2019 Spring/Summer fashion show, AMO stages a return to basics with a sophisticated setup that brings fashion into the foreground by questioning the recent practice that sees show sets as explanatory efforts to contextualize collections. For the Prada Womenswear show, AMO transforms the Deposito, the most dramatic space of the Fondazione Prada complex, into a multifunctional venue for performances.