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© Marco Cappelletti
Bershka
The rise of online shopping has not brought about the anticipated demise of the brick-and-mortar store. On the contrary, it exalted its relevance. No longer merely displaying and stocking merchandise, the store emerges as a space of rediscovered architectural quality in which online and in-person shopping find a mutually stimulating coexistance.
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2024
Bershka Flagship Milan
Bershka Marineda
1:1 mockup
2023