© Agostino Osio and Alberto Moncada

2025 SS Miu Miu: Salt Looks Like Sugar

The Spring Summer 2025 Miu Miu show space, designed by AMO in collaboration with Polish artist Goshka Macuga, draws inspiration from the atmosphere of newspaper printing plants. The theme reflects Macuga’s questions about the future of the newspaper in a digital world that can be easily manipulated by fake news and artificial intelligence.