2012 SS Prada Men's Show

The audience is organized in a perfect field. 600 visitors sit on individual blue foam blocks distributed over a 1.5 x 1.5 meter grid spread through the entire hall. Models flow through the highly-organized audience, following multiple choreographed routes that allow maximum visibility.

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Location

Milan, Italy

Client

PRADA

Year

2012

Status

Completed

Program

Scenography

Partner

Rem Koolhaas

Team

  • 2018

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scenography

    2013 FW Miu Miu Women's Show – Compression

    2014 SS Miu Miu Women's Show

    2013 FW Prada Women's Show

    2013 FW Prada Men's and Women's Show

Nearby

    Prada Catwalk Man SS 2010

    2007 FW Prada Men's Show

    2010 SS Prada Women's Show

    2013 FW Prada Women's Show

~1000m²

    2013 FW Prada Women's Show

    2014 SS Miu Miu Women's Show

    2012 FW Prada Men's Show

    2013 SS Prada Men's Show

2010s

    2014 SS Miu Miu Women's Show

    Tencent Beijing Headquarters

    Bogotá Centro Administrativo Nacional

    Bordeaux Euratlantique

team

    2012 FW Prada Men's Show

    24 Hour Museum

    OMA*AMO for/with Prada

    National Art Museum of China